North Cyprus is becoming better recognised as a tourist destination after participation in a number of international tourism fairs, Tourism and Environment Minister Fikri Ataoglu has said.
Evaluating the promotional events carried out in aid of drumming up more tourists to the country and the ITB Berlin Tourism Fair, a written statement issued by his ministry said that North Cyprus was promoted with a very successful stand at the ITB Berlin Tourism Fair and was designated as one of the top ten stands out of the 187 countries that took part in the fair.
“Our country is being promoted at fairs with prestigious reputations and we are gaining appreciation and winning awards. North Cyprus has begun to be perceived as a tourism destination and as a rival in the sector,” said the Tourism and Environment Minister and added that they took part in the fair with 50 tourism institutions and civil society organisations.
Explaining that they had held a variety of consultations after the fair and that alternative tourism opportunities promoted had paid off, Ataoglu said that because of the right promotional techniques, people living in Europe were starting to perceive the TRNC as an attractive holiday destination.
Noting that as the Tourism and Environment Ministry they had taken part in over 20 fairs and promotional events, Ataoglu said that despite the isolations and political embargoes, they were promoting the TRNC in the best possible way, developing tourism in the country and trying to bring tourists from different markets.
Explaining that they had increased promotional activities in a country like Iran and in the Middle East, the Tourism and Environment Minister said they wanted to increase the number of tourists, that’s why they were searching for new markets.
The ministry is working on new campaigns for Scandinavian countries and searching for new markets, he said.